Sales
More business from existing customers. Access to new ones.
I sharpen offers, develop new business and build a sales operation your team can run. Where the mandate requires it, I lead customer conversations and negotiations myself.
Business advisory for owner-led companiesA commercial advisorfor business owners.
Stronger sales. A more profitable business.
For owners of growing companies who want to make more of their existing potential and take their business further.
I combine sales and leadership experience with financial analysis and a network I use with purpose. Personally at your side – when building the right structures, in key negotiations and through implementation.
Track record
- Sales Director at TÜV Rheinland
- Led a team of 13
- B2B portfolio worth tens of millions of euros
Role and approach
On yourside.
Much like an agent in professional sport, I bring my client's interests together with the right contacts and agreements that make commercial sense.
For you, that means one direct point of contact who assesses opportunities, approaches suitable customers and partners, and supports key negotiations. I work with you personally and, where agreed in the mandate, take on operational tasks myself.
- Bringing technology to market. For a software venture in AI security, I am building outreach to potential enterprise customers. I identify the right contacts and prepare commercial access.
- Preparing expansion through partners. For a restaurant concept, I am developing an expansion model and approaching potential operating partners. The focus is on economics that work for both sides and a partnership with limited capital and management commitment.
Insights from current projects.
Focus areas
Sales. Deals.Capital.
Deals & Network
The right partners for your next step.
Whether sales partners, operators or strategic collaborations: I identify suitable companies, make contact and support the commercial talks. I use my network where it opens a real door.
Capital
Higher profits. Financial room to grow.
I show which customers and services pay off and how much capital your next step requires. That leads to decisions on pricing, costs and investment that strengthen your business.
About
I know both sides of the negotiating table: as a Sales Director at TÜV Rheinland and from my earlier purchasing role at Wohn Schick. I know how customers assess offers, choose partners and decide on terms.
I carry entrepreneurial responsibility myself, as co-founder and chairman of the supervisory board of European Breeders Trust AG and with my own premium Wagyu breeding and direct marketing business. There, too, capital, pricing and marketing decide what is left at the end.
You work with me personally. I say openly when a plan does not convince me, and I represent your interests with discretion. Clear agreements and reliability are the basis of every mandate.
Experience and responsibility
- Double-digit revenue growth at TÜV Rheinland despite a major restructuring.
- Purchasing responsibility for product ranges accounting for more than 30% of company revenue at Wohn Schick.
- Experience in strategy consulting and international markets.
Education
Bachelor's degree in International Management; master's degrees from ESB Business School and Edinburgh Napier University, the latter with distinction.
Publications
Brand management is an economic decision.
When does a rebrand create value – and when is recognition lost? My guest article in QUANTUM looks at the economics of changing brand logos.
FAQ
Inbrief.
Which companies is this for?
Owner-led growth companies that want to expand sales, win the right partners or improve profitability. I work across the DACH region, on site and by video.
The trigger can be a specific sales opportunity, a planned expansion or a growing business with shrinking margins. What matters is the commercial task, not the industry.
Advice only – or hands-on work as well?
Both. Depending on the mandate, I take on partner outreach, commercial negotiations or interim sales leadership. Scope and authority are agreed explicitly.
You keep the business decisions. At the outset, we define which tasks I own and where I work with your team.
How do we get started?
With a personal conversation about your plans. If the project and the mandate are a fit, we agree on a concrete mandate, scope and fee.
You don't need a polished presentation. A short overview of your company and the task at hand is enough to get started.
Conversation
What is your nextbusiness move?
More business with existing customers, a new sales partner or an expansion that has to pay off?
Tell me briefly what you have in mind. In a first conversation, we will establish whether the mandate is a fit.